Friern Barnet Flowers Privacy Commitment

Introduction

This Privacy Policy explains how Friern Barnet Flowers collects, uses, stores, and protects your personal information when you place orders with us. The policy covers all customers residing in Friern Barnet and surrounding districts who make use of our flower ordering and delivery services. We are committed to safeguarding your privacy and ensuring compliance with the General Data Protection Regulation (GDPR). By using our services, you acknowledge and accept the practices described herein.

What Data We Collect

To fulfil your order efficiently and provide the best possible customer experience, Friern Barnet Flowers collects the following categories of personal data:

  • Identity Data: Name, title, and sometimes the recipient’s name.
  • Contact Data: Delivery address, billing address, and contact number (for delivery coordination).
  • Order Data: Details of products ordered, delivery instructions, special requests, and payment method (note: we do not store payment card numbers, but may receive confirmation from payment processors).
  • Correspondence: Information discussed regarding orders, feedback, or related inquiries.

We do not intentionally collect data from children under 16 years of age.

Lawful Basis for Processing

Friern Barnet Flowers only processes your personal data when permitted under the GDPR, typically relying on the following lawful bases:

  • Contractual Necessity: We process your information to fulfil the contract of sale and deliver your order (Article 6(1)(b)).
  • Legal Obligation: In certain cases, we may need to process or retain data to comply with legal or regulatory requirements (Article 6(1)(c)).
  • Legitimate Interests: We may use your data to further our legitimate business interests, such as quality assurance, customer service improvement, or to communicate regarding your order, provided these do not affect your rights and freedoms (Article 6(1)(f)).
  • Consent: For marketing communications or the use of certain types of cookies, we will only process your data with your explicit consent (Article 6(1)(a)), which you can withdraw at any time.

How We Use Your Data

Your personal data enables us to perform the following:

  • Process and deliver your orders or those you place on behalf of others.
  • Contact you for order confirmations, delivery updates, queries, or feedback requests.
  • Comply with legal obligations for record-keeping and tax purposes.
  • Improve our products and services based on feedback and usage patterns.

How We Store and Protect Your Data

We only store your data for as long as required for the purposes for which it was collected or to comply with applicable legal requirements. All personal data is stored securely using commercially reasonable and appropriate measures to prevent unauthorised access, accidental loss, misuse, or disclosure. Access to your data is limited strictly to those employees and partners who need it to fulfil your order or support our services.

Retention Periods

Friern Barnet Flowers adopts a tailored approach to data retention based on the nature of the information held:

  • Order Details: Retained for a maximum of seven years for accounting and tax compliance, after which they are securely deleted.
  • Correspondence: Retained for up to two years from the date of your last interaction, unless a longer retention is required for legal reasons or to resolve disputes.
  • Marketing Data: Retained until you withdraw consent or opt out.

When retention is no longer necessary, we will take appropriate steps to delete or anonymise your data.

Use of Data Processors

In certain cases, Friern Barnet Flowers engages third-party service providers (data processors) to help deliver our services. This may include payment processors to securely handle transactions, couriers for deliveries, and IT service providers for hosting and database management. We require all processors to adhere to data protection standards at least as strict as those set by the GDPR, and we only share data necessary to carry out specific tasks. Data processors are not permitted to use your information for their own purposes. We do not transfer your data outside the European Economic Area unless appropriate safeguards are in place.

Your Rights

As a data subject under the GDPR, you are entitled to the following rights regarding your personal data held by Friern Barnet Flowers:

  • Access: You have the right to request access to your personal data and obtain information about how we use it.
  • Rectification: If you believe any of the data we hold is incorrect or incomplete, you can ask us to correct it.
  • Erasure: You have the right to request that your personal data is deleted in certain circumstances, such as when it is no longer required for the original purpose or if you withdraw consent.
  • Restriction: You may request the restriction of processing under certain conditions, such as if the accuracy of your data is contested.
  • Objection: You can object to our use of your data, particularly where we process it based on legitimate interests or for direct marketing.
  • Data Portability: Where applicable, you may request a copy of your personal data in a machine-readable format to transfer to another service provider.
  • Withdraw Consent: Where we use consent as the lawful basis, you may withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us via the methods provided on our website or at our shop premises. We will respond to all requests within the timeframes stipulated by the GDPR. Please note that we may need to verify your identity before processing your request.

Changes to this Policy

We may update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Customers will be notified of significant changes through our website or by other appropriate means. We encourage you to review this Policy periodically to remain informed on how we protect your information.

Contact and Complaints

If you have any questions, concerns, or wish to exercise your data protection rights, please reach out to us through the contact options listed on our website or visit us at our physical location. If you are dissatisfied with our response or data handling practices, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local supervisory authority.

This Privacy Policy applies to all orders placed with Friern Barnet Flowers from customers within Friern Barnet and surrounding districts. Your trust is important to us, and we are committed to ensuring your information is handled with care and in accordance with data protection legislation.